
Technical Details
- TypologyCommercial, Mixed-Use, Public Space
- StatusCompleted
- LocationPomer/ Slano, Croatia
- Year2014 - 2016
- Size9,300 m²
- ScopeArchitecture, Interior Design, Exterior Design, Urban Planning
Concept
The project develops a comprehensive architectural and graphic identity for the network of marinas operated by ACI Marina. The aim was to create a recognizable spatial and visual language capable of unifying numerous marinas across the Adriatic while remaining adaptable to different coastal contexts.
The concept interprets the visual culture of sailing and maritime infrastructure through a clear system of architectural elements, graphic design, and environmental signage. This integrated approach establishes a coherent brand presence that is both functional for visitors and expressive of the maritime identity of the Adriatic coast.
Purpose
The identity system encompasses multiple layers of design: architectural elements, marina infrastructure, signage systems, and graphic communication. The project introduces a consistent visual framework that guides visitors through the marina environment while strengthening the overall brand recognition of the ACI network.
A key component of the concept is the development of a modular signage and wayfinding system that can be implemented across existing and future marina locations.


Realized Projects
The identity has already been implemented in two completed marinas: ACI Marina Pomer and ACI Marina Slano. In these locations the design system is visible through architectural details, environmental graphics, and signage that organize movement, orientation, and visual communication within the marina space.
These realized projects demonstrate how the design language can adapt to different spatial conditions while maintaining a consistent identity.
Graphic Design and Signage
Beyond the architectural interventions, the project establishes a comprehensive graphic design and signalization system. This visual identity continues to be applied across the wider ACI marina network, gradually expanding to additional locations.
Through the integration of graphic design, signage, and spatial elements, the project creates a unified maritime brand environment that enhances visitor orientation while reinforcing the recognizable identity of the ACI marinas along the Adriatic coast.

Vision
The ACI Marina brand identity project represents a long-term design framework rather than a single architectural intervention. By combining architecture, graphic design, and wayfinding into a cohesive system, it supports the continued development and recognition of the ACI marina network as one of the defining nautical infrastructures of the Adriatic.









